The Benefits of Scent
The Sofitel conducted a survey of 3,000 guests and found 78% of women and 74% of
men generally like scented spaces.
A study on 850 nightclub patrons by a group of researchers in the Netherlands concluded that patrons in a scented night club evaluated their experience much higher than those in a none scented club. It was also noted that drink purchases, overall enjoyment and dancing activity all increased.
Researches in Japan have discovered that employees in a scented environment made 54% less typing errors.
One group of neuroscientists’ found that 85-95% of decisions occur at the emotional or subconscious level.
An independent study of 40 office executives aged between 19-50 years old showed:
93% of employees agreed that effective ambient scenting influences their moral, productivity and working behavior.
98% agree that a bad odour can lead to poor job performance and decisions
93% feel appreciative of their scented working environment
Increase Dwell Time
An independent study showed shoppers in a scented Samsung store underestimated the time they spent in the store by 26%.
A study by the Rockefeller University found that we remember just 1% of what we touch, 2% of what we hear, 5% of what we see,15% of what we taste and 35% of what we smell. This means that we recall smell 6-7 times more then what we see or hear.
The Sense of Smell Institute discovered that people can remember smells with 65% accuracy after a year, while visual recall is about 50% after three months.
Sydney Menswear Retailer reported an increase in customer and staff satisfaction that led to an increase in customer retention by 18% within their stores.
Scent researcher, Eric Spangenberg discovered that a consumers overall purchases
increased by 20% when exposed to an olfactory stimulus.
A Belgium study showed that a Scented bookstore had an increase in gross sales of 5.07% when a chocolate scent was diffused throughout the store.
A study with a pair of Nike shoes reported that 84% more customers would purchase a pair of shoes and be willing to spend 10-20% more for the shoes within a scented environment.
A Washington State University study in 2012that shoppers in a scented shopping mall spent an average of 20% more.
"Aromatherapy is now being verified and refined by modern studies"
Oils and Allopathy, Dr David Stewart, 2016
A Belgium study in a bookstore showed that customers were nearly 3x more likely to engage in conversation with staff and up to 2x more likely to examine multiple products.
In an independent study of 40 office executives aged between 19-50 years old 35% of respondents said that a fragrance is the first thing that comes to there attention when entering
See the below links to learn more about scent marketing and how it can elevate your customer experience.
How can scent help entertainment venues.
Fragrances have been used for thousands of years to enhance experiences and influence behaviours through... (read more)
Hotel Signature Scents.
When Hans van Wees, general manager, Hotel Vermont in Burlington, set out to create the perfect ... (read more)
Scent of a Lobby
Have you noticed, in recent years, that little "je ne sais quoi" that feels so familiar when you step into the lobby ... (read more)