The Importance of Scenting in Aged Care | Enhancing Wellbeing

As we delve into the realms of healthcare, particularly in the sensitive domain of aged care, the significance of sensory experiences like scenting often takes centre stage. Ambient scenting, the strategic use of specific fragrances to invoke memories and emotions, plays a profound role in enhancing the well-being of patients in senior care facilities by […]

5.07% Increase in Sales – The Power of Scent Marketing

In order to understand how Scent Marketing can increase sales in a retail environment researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore that examined whether a chocolate scent positively influenced consumer behaviours within a store environment. We have long known of the positive effects […]

Essential Oils vs Synthetic Oils

It sounds like the grand old debate natural or synthetic oils. At Scent Central we are dedicated to utilising the power of essential oils in our fragrances ini order to make the most of the distinct therapeutic aromatherapy and consumer influence benefits behind them. But why would we come to this decision, let the science […]

Aromatherapy: Decreasing Perceived Waiting Times by 20%

A waiting room is one of the most important and influential spaces in a healthcare experience. Patients often spend large amounts of time in waiting areas, often longer than their appointment.1 This waiting time is often unavoidable but directly relates to the overall satisfaction a patient has for a service and experience. KEY FACTS: The […]