The Scientific Impact & Benefits
Scent Central provides cutting edge solutions with significant benefits for schools, libraries, colleges and universities. Specific and tailored research has gone behind our signature essential based fragrances to ensure the following benefits.
Scent marketing or Aromatherapy can be defined as tailored diffusion of fragrances that engages a persons senses to affect their perceptions, emotions, moods, judgement and behaviour. Sensory cues can enhance an employees memory by connecting with their emotions. One group of neuroscientist found that 85-95% of consumer decisions occur at the emotional or subconscious level.
A 2004 study at Brown University found that participants showed increased brain activity when smelling an aroma with which they associated a positive memory with to that of an aroma that they had not smelled before. The power of scent increases brain activity far greater than that of visual or audio cues when recognising a certain brand.
How does scent evoke memories?
Its all quite scientific. Such scientific research has confirmed that that the adult brain can distinguish over 10,000 different aromas that are closely tied to the areas of the brain that predominantly process emotional decision making and memories. Our sense of smell is the strongest of our five senses. Experiences that are associated with the olfactory senses are far more likely to be remembered. Once the human brain recognises a distinct scent we can immediately recall strong memories and images of when we encountered that particular fragrance.
The peak of productivity is most likely to occur when a student feels relaxed, receptive, patient and cooperative. Through aromatherapy, we can stimulate the productivity of students as fragrances play an immense role in an individual’s decision-making process.
So.. How does it work?
A survey conducted on a group of office executives found that:
35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment
93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
98% agree that a bad odour can lead to poor job performance and decisions
93% feel appreciative of their scented working environment
*Findings based on a survey carried out on 40 office executives aged between 19-50 years old
See the below links to learn more about scent marketing and how it can elevate your customer experience.
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More Senses, Higher Sales.
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When Scents Make Sense.
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