It sounds like the grand old debate natural or synthetic oils. At Scent Central we are dedicated to utilising the power of essential oils in our fragrances ini order to make the most of the distinct therapeutic aromatherapy and consumer influence benefits behind them. But why would we come to this decision, let the science explain.
What are Essential Oils and Synthetic Oils?:
Essential Oils: are obtained from completely natural compounds sourced from pure aromatic plant extracts to then be distilled into the aromatic oil.
Synthetic Oils: sometimes known as natural equivalent, are primarily made from petrochemicals and attempt to duplicate the smell of a specific plant.
So if not plant extracts what is in synthetic oils?
According to the National Academy of Science, USA, synthetic oils are primarily made of 95% of the chemicals that can be typically found in mineral oil and petroleum jelly are both by-products of petroleum production. Manufacturers of synthetic fragrances must add many toxic chemicals to make their fragrances spread and dissipate into the air. Many of these chemicals including benzene derivatives, aldehydes and many other known toxins can pose serious negative health effects.
So why use synthetics, the simple answer is they are cheap however they “lack the subtle energies… and the therapeutic properties necessary for Aromatherapy applications” Dr David Stewart. This means that although they are cheap we are losing that opportunity cost of effectively influencing our consumers.
Synthetic Oil Advantages
- Cheaper
- Not limited to natural extracts
- Has a slightly longer shelf life
Synthetic Oil Disadvantages
- Contain known carcinogens
- No aromatherapy benefit
- Does not influence emotional decision making
- Can produce harmful respiratory issues and allergic reactions
- Labelling laws enable producers to not label all ingredients, so you can never be sure exactly what the synthetic oil contains.
- Can contain 95% of petroleum jelly, a by-product of petroleum production.
Essential Oil Advantages
- Aromatherapy benefit
- Proven to influence decision making
- Dissipates naturally
- Last longer in the air
- Pleasant fragrances
- Natural
Essential Oil Disadvantages
- Slightly more expensive
- Often of a less desirable colour and texture
- Relies on natural sources
The Essential oil difference
By utilising the power of essential oils within our fine fragrance collection, not only do they smell great but, we are not missing out on the vital aromatherapy and consumer influence potential that has been scientifically proven to increase sales and revenue. You buy essential oils for the same reason you buy real flowers over fake, not only do they smell better they are much more effective at their purpose.
**Ask us today at Scent Central about what we can do in your business to help drive consumer spending and positive brand associations.
www.scentcentral.com.au/contact-us
Sources:
Neurotoxins at Home and In The Workplace (Report 99-827) Committee on Science & Technology Sept. 16, 1986.1991 Environmental Protection Agency Paper #A312. Candles and Incense As Potential Sources of Indoor Air Pollution Environmental Protection Agency January 2001. Natural vs Synthetic Essential Oils, May 30, 2016 in Bath & Body Essential Oils vs. Synthetic Fragrance, Way Out Wax, 2017 Oils and Allopathy, Dr David Stewart, 2016
