The Scientific Impact & Benefits
Scent Central provides cutting edge solutions with significant benefits for gyms and fitness clubs. Specific and tailored research has gone behind our signature essential based fragrances to ensure the following benefits.
Diffusing essential oil fragrances is perfect for helping people to unwind and focus. This is because certain fragrances stimulate the trigeminal nerve to enhance feelings of focus and alertness. Dr Alan Hirsh from the Smell & Taste Treatment and Research Foundation has stated “the idea is that just breathing in the air at your gym could help you work out harder and more effectively”. Scent can positively affect gym members ensuring that their exercise is completed in the best possible conditions as they are energised to work harder.
How does scent can energise your workout?
Its all quite scientific. Such scientific research has confirmed that that the adult brain can distinguish over 10,000 different aromas that are closely tied to the areas of the brain that predominantly process emotional decision making and memories. Our sense of smell is the strongest of our five senses. Experiences that are associated with the olfactory senses are far more likely to be remembered. Once the human brain recognises a distinct scent we can immediately recall strong memories and images of when we encountered that particular fragrance.
So.. How does it work?
Who we work with...
See the below links to learn more about scent marketing and how it can elevate your customer experience.
More Senses, Higher Sales.
What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually... (read more)
When Scents Make Sense.
Remember the days when you would come home from school for the holidays? School was ... (read more)
Scent of a Lobby
Have you noticed, in recent years, that little "je ne sais quoi" that feels so familiar when you step into the lobby ... (read more)