Interested in finding out how SCENT CENTRAL's aromatherapy technology and services can help your business?

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© 2019 Scent Central. All Rights Reserved.

SCENTING FOR:

Gyms & Fitness Clubs

Backed by Science

Driven by Quality

Scent Marketing
for Gyms & Fitness Clubs

Typically, we look to use invigorating music as motivation for exercise however our strongest sense, smell, is really the key to a stimulating and energising workout. Executive Perfumer at Givauden Fragrances, Michael Papas, has said that “different smells can motivate, relax or help reboot to put you in a frame of mind that will make you want to do something healthy, like working out”.

Interested in finding out how SCENT CENTRAL's aromatherapy technology and services can help your business?

The Scientific Impact & Benefits

Scent Central provides cutting edge solutions with significant benefits for gyms and fitness clubs. Specific and tailored research has gone behind our signature essential based fragrances to ensure the following benefits.

Ambient scenting has be scientifically proven to increase repeat clientele and membership retention rates.

Increase Membership Retention

Create a clean and fresh ambient environment free from airborne bacteria, viruses, and moulds. Odours are simply not apart of the modern day gym experience.

Anti-Bacterial & Odour Control

“The idea is that just breathing in the air at your gym could help you work out harder and more effectively”, says Dr Alan Hirsh. This is because fragrances stimulate the trigeminal nerve to enhance feelings of focus and alertness.

Invigorating Experience

Studies have shown that 91% of respondents said that a fragrance affected their evaluation of a space

Member Evaluation

Studies have shown that a fragrance can make around 48% of customers more likely to return to a particular environment. In a competitive marketplace, a VIP experience is key.

Improve Member Satisfaction

Scent researcher, Eric Spangenberg discovered that a customers overall purchases increased by 20% when exposed to an olfactory stimulus. 

Drive Purchasing Behaviour

Book a Free Consultation?

Together we can make scents of your business and drive consumer behaviour through the use of tailored essential oil fragrances creating a first-class aromatic environment.

Diffusing essential oil fragrances is perfect for helping people to unwind and focus. This is because certain fragrances stimulate the trigeminal nerve to enhance feelings of focus and alertness. Dr Alan Hirsh from the Smell & Taste Treatment and Research Foundation has stated  “the idea is that just breathing in the air at your gym could help you work out harder and more effectively”. Scent can positively affect gym members ensuring that their exercise is completed in the best possible conditions as they are energised to work harder.

How does scent can energise your workout?

Its all quite scientific. Such scientific research has confirmed that that the adult brain can distinguish over 10,000 different aromas that are closely tied to the areas of the brain that predominantly process emotional decision making and memories. Our sense of smell is the strongest of our five senses. Experiences that are associated with the olfactory senses are far more likely to be remembered. Once the human brain recognises a distinct scent we can immediately recall strong memories and images of when we encountered that particular fragrance.

So.. How does it work?

Who we work with...

Resource Articles

See the below links to learn more about scent marketing and how it can elevate your customer experience.

More Senses, Higher Sales.

 

What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually...  (read more)

 

When Scents Make Sense.

 

Remember the days when you would come home from school for the holidays? School was ...  (read more)

Scent of a Lobby

 

Have you noticed, in recent years, that little "je ne sais quoi" that feels so familiar when you step into the lobby ...  (read more)