Education Scenting
The Science of Scenting…
Scenting For: Schools, Universities & Colleges
Aromatherapy is an exceptional method to improve productivity as our sense of smell is the strongest of our five senses. Being heavily linked to emotions that impact upon confidence, focus, patience, cooperation and attentiveness, aromatherapy has the potential to increase student’s efficiency and memory retention. A distinctively scented educational space adds to your image and is bound to leave a lasting impression on both employees, students and visitors to your educational institution.
It just makes scents…
Discover the Science of Scenting?
How does scent evoke memories?
Scent marketing or Aromatherapy can be defined as the tailored diffusion of fragrances that engage a person’s senses to affect their perceptions, emotions, moods, judgement and behaviour. Sensory cues can enhance a student’s memory by connecting with their emotions. One group of neuroscientists’ found that 85-95% of decisions occur at the emotional or subconscious level. This means that in highly intense and stressful exam environments, aromas can be used successfully to evoke memories of prior learning.
The Science?
The peak of productivity is most likely to occur when a student feels relaxed, receptive, patient and cooperative. Through aromatherapy, we can stimulate the productivity of students as fragrances play an immense role in an individual’s decision-making process.
“54% fewer errors when students could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.” – Takasago Corporation, Tokyo, Japan
MAKE SCENTS OF YOUR BUSINESS??
THE SCIENCE OF SCENTING
CASE STUDIES & RESEARCH
Research Study: Reduced Anxiety by 63%
A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.
Research Study: 54% Less Typing Errors
Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
Case Study: Employee Survey
A survey conducted on a group of office executives found that:
- 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
- 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
- Reduced Anxiety
-
Research Study: Reduced Anxiety by 63%
A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.
- Reduced Typing Errors
-
Research Study: 54% Less Typing Errors
Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.
- Increased Revenue
-
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
- Increase Perceived Value
-
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
- Satisfaction
-
Case Study: Employee Survey
A survey conducted on a group of office executives found that:
- 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
- 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
