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Aromatherapy is an exceptional method to improve productivity as our sense of smell is the strongest of our five senses. Being heavily linked to emotions that impact upon confidence, focus, patience, cooperation and attentiveness, aromatherapy has the potential to increase student’s efficiency and memory retention. A distinctively scented educational space adds to your image and is bound to leave a lasting impression on both employees, students and visitors to your educational institution.
In modern education, it’s not just the curriculum that matters, but the environment in which learning takes place. A well-scented educational facility can significantly complement visual and auditory learning techniques. Just as a colorful poster or an interactive video aids in the understanding of complex topics, the right aroma can set the tone for effective study sessions and interactive classes. By stimulating the olfactory system, we can tap into the brain’s limbic system, responsible for emotions, memories, and arousal. This means that a strategically scented classroom can help in evoking positive emotions, thereby reducing stress and creating a more conducive atmosphere for learning.
Every educational institution has its unique identity – a blend of culture, values, and methodologies. Scenting can be an extension of this identity. By choosing a signature scent for your school, college, or university, you not only create a more pleasant environment but also strengthen your brand’s distinctiveness. This subtle aromatic touch can resonate with alumni, reminding them of their alma mater, or even attract prospective students looking for a holistic educational experience. Furthermore, as staff and educators spend considerable hours in these environments, a fresh scent can also boost their morale, contributing to a happier and more productive teaching community.
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Scent marketing or Aromatherapy can be defined as the tailored diffusion of fragrances that engage a person’s senses to affect their perceptions, emotions, moods, judgement and behaviour. Sensory cues can enhance a student’s memory by connecting with their emotions. One group of neuroscientists’ found that 85-95% of decisions occur at the emotional or subconscious level. This means that in highly intense and stressful exam environments, aromas can be used successfully to evoke memories of prior learning.
The peak of productivity is most likely to occur when a student feels relaxed, receptive, patient and cooperative. Through aromatherapy, we can stimulate the productivity of students as fragrances play an immense role in an individual’s decision-making process.
“54% fewer errors when students could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.” – Takasago Corporation, Tokyo, Japan
Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.
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