Gyms & Fitness Clubs

The Synergy of Scent and Fitness

The profound influence of scent on our physiology extends even to the gym floor. As one engages in physical activity, the brain’s limbic system — responsible for emotion, memory, and arousal — is heightened. When combined with strategic aromatherapy, the effects can be amplified. Energizing citrus scents can spark motivation, while the clarity of eucalyptus enhances focus, and refreshing mint invigorates the senses. 

However, it’s not just about adding fragrance; it’s also about combatting challenges inherent in fitness spaces. With gyms often grappling with unavoidable odours from sweat, dampness, and equipment, the role of scent becomes pivotal in crafting an ambiance that entices members to return. Modern fitness enthusiasts desire more than just a place to sweat; they seek holistic experiences. Customised scenting, be it for a serene yoga studio or an intense CrossFit box, can greatly elevate this experience. Moreover, extending aromatic interventions to locker rooms and relaxation areas post-workout can seamlessly integrate wellness with relaxation. 

But as with all things, balance is key. It’s essential to prioritize sustainable and eco-friendly scenting practices that align with health-focused spaces. Additionally, considering the diverse clientele of a gym, hypoallergenic fragrances become paramount to ensure inclusivity and safety. As we peer into the future of fitness, it’s evident that the integration of strategic scenting, coupled with feedback and technological innovations, will only deepen, creating unparalleled workout atmospheres. 

Turn Scents into Dollars!!!

Typically, we look to use invigorating music as motivation for exercise however our strongest sense, smell, is really the key to a stimulating and energising workout. Executive Perfumer at Givauden Fragrances, Michael Papas, has said that “different smells can motivate, relax or help reboot to put you in a frame of mind that will make you want to do something healthy, like working out”.

Discover the Science of Scenting?

Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.

Energising a Workout with Scent?

Diffusing essential oil fragrances is perfect for helping people to unwind and focus. This is because certain fragrances stimulate the trigeminal nerve to enhance feelings of focus and alertness. Dr Alan Hirsh from the Smell & Taste Treatment and Research Foundation has stated  the idea is that just breathing in the air at your gym could help you work out harder and more effectively”. Scent can positively affect gym members ensuring that their exercise is completed in the best possible conditions as they are energised to work harder.

Improving Your Members Experience...

Member experiences should be at the forefront of any gym owners mind. The association of fitness studios has stated that the average retention rate is above 75.6%. To maintain or exceed this average it is imperative to promote an inviting and invigorating space to entice members to continue to enjoy and re-join your health club, wellness centre or fitness studio.

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THE SCIENCE OF SCENTING

CASE STUDIES & RESEARCH

Explore Case Studies and Research

Satisfaction

Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Increased Revenue

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Reduced Anxiety

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Increased Revenue

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Increase Perceived Value

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that: 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment. 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.