When you walk into hotel lobbies, restaurants, bars, or even meeting rooms, you might notice an ambient fragrance enveloping the environment. This isn’t just about a pleasant smell; it’s a strategic approach called hospitality scenting, which is revolutionising the world of scent marketing.
Hotels, cafes, clubs, and even casino establishments recognise the potential of creating a signature scent for their brand. With the right blend of essential oils, these establishments have been successful in crafting a unique and memorable experience for their guests. And it’s not just about the immediate ambiance. By employing room sprays, businesses can ensure that every room, from the lobby to the suites, resonates with their brand’s unique aroma.
While fragrances have been globally adopted to elevate visitor experiences, in the realm of hospitality, scenting goes beyond just a simple spray. Essential oils, often derived from rich sources like sandalwood, are at the forefront of this trend, ensuring that guests experience a sense of relaxation as they step into hotel stands or dine in restaurants. Beyond merely being about aromatherapy, this is an innovative aspect of scent marketing, where businesses strategically use scents to influence consumer behaviour and create lasting memories.
Now, let’s delve deeper into the tangible benefits of adopting such practices:
Studies reveal that guests are more likely to spend more in environments enhanced by scents. Eric Spangenberg from Washington State University found that “Purchases increased by 20% when exposed to olfactory stimulus.”
Fragrances play a role in bringing back customers. As Or Pui Yu from Coventry University, London, mentions, “47% of people would return to a business because of its fragrance.”
The calming nature of essential oils doesn’t only uplift mood but has also been found to reduce anger and aggression, thereby potentially decreasing vandalism.
A substantial 91% of respondents in studies admitted that a fragrance positively influenced their evaluation of an experience.
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Our sense of smell is intricately connected to parts of the brain that deal with memories and emotions. Scientific research confirms that our sense of smell is one of the most potent emotional triggers for memories, behaviour, and moods.
Unlike synthetic fragrances, essential oil-based fragrances come from pure plant extracts. This ensures not only an authentic aroma but also influences the subconscious and emotional decision-making more effectively. Besides, these oils are hypoallergenic, making them a preferred choice for many.
The hospitality industry is no stranger to the power of scent. Through hospitality scenting practices, businesses can craft an experience that guests cherish, ensuring they come back for more. Whether it’s creating a signature scent for a brand or employing room sprays, the power of smell is undeniable in shaping memories, behaviours, and experiences.
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