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Hospitality Scenting

The Science of Scenting…

Hospitality Scenting: The Power of Fragrance

When you walk into hotel lobbies, restaurants, bars, or even meeting rooms, you might notice an ambient fragrance enveloping the environment. This isn’t just about a pleasant smell; it’s a strategic approach called hospitality scenting, which is revolutionising the world of scent marketing.

Hotels, cafes, clubs, and even casino establishments recognise the potential of creating a signature scent for their brand. With the right blend of essential oils, these establishments have been successful in crafting a unique and memorable experience for their guests. And it’s not just about the immediate ambiance. By employing room sprays, businesses can ensure that every room, from the lobby to the suites, resonates with their brand’s unique aroma.

While fragrances have been globally adopted to elevate visitor experiences, in the realm of hospitality, scenting goes beyond just a simple spray. Essential oils, often derived from rich sources like sandalwood, are at the forefront of this trend, ensuring that guests experience a sense of relaxation as they step into hotel stands or dine in restaurants. Beyond merely being about aromatherapy, this is an innovative aspect of scent marketing, where businesses strategically use scents to influence consumer behaviour and create lasting memories.

Now, let’s delve deeper into the tangible benefits of adopting such practices:

Turn Scents into Dollars!!!

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Increased Revenue

Studies reveal that guests are more likely to spend more in environments enhanced by scents. Eric Spangenberg from Washington State University found that “Purchases increased by 20% when exposed to olfactory stimulus.” 

Repeat Clientele

Fragrances play a role in bringing back customers. As Or Pui Yu from Coventry University, London, mentions, “47% of people would return to a business because of its fragrance.” 

Decrease Vandalism

The calming nature of essential oils doesn’t only uplift mood but has also been found to reduce anger and aggression, thereby potentially decreasing vandalism. 

Improved Experience

A substantial 91% of respondents in studies admitted that a fragrance positively influenced their evaluation of an experience.  

Discover the Science of Scenting?

Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.

Recommended Fragrance Notes & Scientific Results

Scent Central provides cutting edge solutions backed by the tailored research behind our range of exclusive essential oil fragrances as well as the scientific benefits that can be expected for your business.

Created using some of the finest natural essential oils for effective aromatherapy applications…

AUSTRALIAN MADE  |   NATURAL ESSENTIAL OILS

SOFT ORIENTEL Patchouli, Hazelnut, Musk

Woody Notes - Sandalwood, Pine

ORIENTEL Almound, Cinnamon, Nutmeg

FLORAL Lilly, Rose, Neroli

FOOD LIKE Coffee, Honey, Vanilla

Recomended Fragrance Notes

Exclusive Essential Oils
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MAKE SCENTS OF YOUR BUSINESS??

Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.

The Science Behind Scenting

Our sense of smell is intricately connected to parts of the brain that deal with memories and emotions. Scientific research confirms that our sense of smell is one of the most potent emotional triggers for memories, behaviour, and moods.

Why Essential Oils Stand Out

Unlike synthetic fragrances, essential oil-based fragrances come from pure plant extracts. This ensures not only an authentic aroma but also influences the subconscious and emotional decision-making more effectively. Besides, these oils are hypoallergenic, making them a preferred choice for many.

The hospitality industry is no stranger to the power of scent. Through hospitality scenting practices, businesses can craft an experience that guests cherish, ensuring they come back for more. Whether it’s creating a signature scent for a brand or employing room sprays, the power of smell is undeniable in shaping memories, behaviours, and experiences.

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THE SCIENCE OF SCENTING

CIENT TESTIMONIAL

Explore Case Studies and Research
Churchills Sport’s Bar

“In just six months, Scent Central has helped establish a pleasurable environment in our hotel. We use Scent Central in two-ways, the first is to create a relaxed ambience and a pleasant atmosphere in our gaming room. We have seen our patrons stay longer in the hotel which has generated more revenue for the business. The technology was easily installed by their service team, and I would highly recommend Scent Central as its been a simple set and forget.”

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Research Study: Night Club

he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.

Satisfaction
Churchills Sport’s Bar

“In just six months, Scent Central has helped establish a pleasurable environment in our hotel. We use Scent Central in two-ways, the first is to create a relaxed ambience and a pleasant atmosphere in our gaming room. We have seen our patrons stay longer in the hotel which has generated more revenue for the business. The technology was easily installed by their service team, and I would highly recommend Scent Central as its been a simple set and forget.”

Increased Revenue

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Increased Revenue

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Dwell Time

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Repeat Clientele

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Night Club

Research Study: Night Club

he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.

Scent Central Scientific Scent Marketing

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info@scentcentral.com.au

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+612 8188 2224     (International Enquires)
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