Getting the Best Resort and Hotel Fragrance

Our sense of smell, more than any other sense, is closely tied to those areas of the brain primarily concerned with the associations between memory and emotion. In fact, scientific research has shown that our sense of smell is among the most powerful emotional triggers for emotive decision-making, memories, morals, and moods. This is why many hotels, from the cozy B&B to the luxurious Edition Hotel or the chic Hotel Costes, invest in a signature scent, a fragrance unique to their space, to increase repeat clientele, drive positive evaluations, and craft a luxurious experience.

Hotel lobbies, spa areas, meeting rooms, and even guest rooms are now often infused with scents ranging from the calming notes of lavender and green tea to the richer undertones of sandalwood. These smells, whether they emanate from candles, air diffusers, or other scent-delivery systems, create a specific brand identity that guests associate with their stay.

Scent memories linger in our minds and provide a powerful tool to build emotional loyalty with hotel guests. Studies have shown that after 3 months, a person can recall a scent with 65% accuracy, compared to only 50% of what they may see visually. Hotel fragrances, therefore, become more than just a pleasant smell in the air; they become part of the collection of emotions and memories associated with a specific brand. This emotional memory can evoke feelings of happiness, relaxation, and comfort, ensuring a lasting impression long after the guests have left.