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Getting the Best Resort and Hotel Fragrance

The Science of Scenting…

Scenting For: Resorts, Signature Scents, B&B, Boutique Hotels, Edition Hotel, Hotel Costes

In the world of hospitality, hotel scents and room sprays are becoming essential for creating a memorable brand experience. Hotel scent marketing, or defining your hotel through aromatic elements, has helped many hotel brands connect with guests on a deeper level, transcending traditional visual marketing techniques. This fragrance-inspired strategy is heavily linked to influencing guests’ emotions, moods, and reinforcing positive brand associations.

Turn Scents into Dollars!!!

Essential Oils

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Discover the Science of Scenting?

Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.

USING SCENT TO INSPIRE GUEST CONNECTION & BRAND RECOGNITION

Our sense of smell, more than any other sense, is closely tied to those areas of the brain primarily concerned with the associations between memory and emotion. In fact, scientific research has shown that our sense of smell is among the most powerful emotional triggers for emotive decision-making, memories, morals, and moods. This is why many hotels, from the cozy B&B to the luxurious Edition Hotel or the chic Hotel Costes, invest in a signature scent, a fragrance unique to their space, to increase repeat clientele, drive positive evaluations, and craft a luxurious experience.

Hotel lobbies, spa areas, meeting rooms, and even guest rooms are now often infused with scents ranging from the calming notes of lavender and green tea to the richer undertones of sandalwood. These smells, whether they emanate from candles, air diffusers, or other scent-delivery systems, create a specific brand identity that guests associate with their stay.

Scent memories linger in our minds and provide a powerful tool to build emotional loyalty with hotel guests. Studies have shown that after 3 months, a person can recall a scent with 65% accuracy, compared to only 50% of what they may see visually. Hotel fragrances, therefore, become more than just a pleasant smell in the air; they become part of the collection of emotions and memories associated with a specific brand. This emotional memory can evoke feelings of happiness, relaxation, and comfort, ensuring a lasting impression long after the guests have left.

SIGNATURE FRAGRANCE

Discovering the perfect hotel fragrance is paramount in the hospitality industry. We can assist you in crafting a signature essential oil fragrance that not only represents the essence of your hotel but also strengthens the brand experience. This signature scent, inspired by the world’s best fragrances, can become synonymous with your hotel’s unique brand identity. In addition to creating a scent logo that perfectly captures the fresh ambiance of your space, many of our clients opt to extend this brand experience by offering or selling this fragrance to hotel guests in the form of candles or room sprays. This ensures that the specific quantities of your signature scent linger, allowing guests to take a bit of their hotel experience home. Whether they’re reminiscing about their time spent in the plush hotel lobbies or the relaxing spa areas, this gesture creates a connection beyond their stay, making your hotel scent an emotion-filled memory they cherish.

MAKE SCENTS OF YOUR BUSINESS??

Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.

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Essential Oils

BACKED BY SCIENCE, DRIVEN BY QUALITY

THE SCIENCE OF SCENTING

CASE STUDIES & RESEARCH

Explore Case Studies and Research
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Satisfaction
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Increased Revenue

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Reduced Anxiety

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Repeat Clientele

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Increase Perceived Value

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

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info@scentcentral.com.au

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+612 8188 2224     (International Enquires)
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