While ambient scenting is heavily associated with hospitality and retail, it also plays a crucial role in real estate. Through the use of effective scenting systems, the perceived value of a property can be increased by up to $100,000 and potential buyers can build an emotional attachment with the home. In the current market conditions, it is important to immerse potential buyers in memorable experience, accomplished through a multi-sensory marketing strategy.
Real Estate Scenting
The Science of Scenting…
Scenting For: Agency Offices, Open Homes, Display Homes
Turn Scents into Dollars!!!
Discover the Science of Scenting?
Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.
The Science?
Scientific research has confirmed that the adult brain can distinguish over 10,000 different aromas that are closely tied to areas of the brain that predominantly process emotional decision making and memories. The majority of sales occur when a customer feels relaxed, receptive and develops a trust the for sales person. Through aromatherapy, we can stimulate the “Buying Mood” of potential buyers or clients as aromatic elements play an immense role in an individual’s decision-making process.
Where to Scent?
OPEN HOME
For years many leading agents have infused their open homes with the smell of freshly cut grass or a Sunday roast in order to make an empty home more appealing to prospective buyers. We have a scientifically proven formula to influence spending behaviours, moods and buyer emotions.
AGENCY OFFICE
Just like a retail store you can use the alluring power of scent to help potential clients feel more comfortable with your services. The right scent can make clients feel more relaxed and trusting of an estate agent.
MAKE SCENTS OF YOUR BUSINESS??
Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.
THE SCIENCE OF SCENTING
CASE STUDIES & RESEARCH
Explore Case Studies and Research
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
Sofitel Guest Satisfaction Survey
M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
Research Study: USA Casino
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
- Increase Perceived Value
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Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
- Satisfaction
-
Sofitel Guest Satisfaction Survey
M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.
- Dwell Time
-
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
- Increased Revenue
-
Research Study: USA Casino
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
Contact Us:
info@scentcentral.com.au
1300 208 831 (Local Enquires Australia)
+612 8188 2224 (International Enquires)
Lvl 1, 63 Ridley Street, Charlestown 2290 NSW
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