While ambient scenting, a key aspect of scent marketing, is heavily associated with hospitality and retail store environments, it also plays a crucial role in real estate scenting. Through the use of effective scenting systems, which often include essential oils and carefully selected fragrances, the perceived value of a property can be increased significantly, sometimes by up to $100,000.
This enhancement helps potential buyers, including those influenced by scent marketing strategies like Scent Australia, build an emotional attachment with the home. In the current market conditions, where property developers and real estate agents are constantly seeking innovative ways to increase sales and attract prospective buyers, it is important to immerse these potential buyers in a memorable experience, accomplished through a multi-sensory marketing strategy.
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Scientific research has confirmed that the adult brain can distinguish over 10,000 different aromas, including those from a range of perfumes and essential oils, that are closely tied to areas of the brain that predominantly process emotional decision-making and memories. The majority of sales occur when a customer, or in this case, potential buyers or clients, feels relaxed, receptive, and develops trust for the sales person. Through aromatherapy, often an integral part of creating a scented environment, we can stimulate the “Buying Mood” of potential buyers or clients as aromatic elements play an immense role in an individual’s decision-making process.
OPEN HOME
For years many leading agents have infused their open homes with the smell of freshly cut grass or a Sunday roast in order to make an empty home more appealing to prospective buyers. By creating a scented environment that resonates with the right scent, we have a scientifically proven formula to influence spending behaviours, moods, and buyer emotions.
AGENCY OFFICE
Just like a retail store, you can use the alluring power of scent to help potential clients feel more comfortable with your services. The right scent in an agency office can make clients feel more relaxed and trusting of an estate agent, thereby enhancing the overall business experience and potentially leading to increased sales. The use of scent in this setting not only creates a pleasant aroma but also contributes to a distinctive brand identity, making each visit a memorable experience for the customers.
Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.
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