Retail Scenting
The Science of Scenting…
Scenting For: Retail Stores, Showrooms, Supermarkets
In store experiences can make or break a brand while exceptional experiences can lead to an enhanced brand image and consumer retention. For retailers it is crucial to entice consumers into their store while competing with the rapidly growing online platforms. To enhance the overall consumer experience, the use of aromatherapy and scent branding can be integrated to create a signature fragrance that consumers associate with your brand.
Turn Scents into Dollars!!!
Discover the Science of Scenting?
Increase the Value of Products...
Within a scented environment customers can perceive products to be of a higher value and of greater quality.
**A study by the Smell and Taste Institute with a pair of Nike shoes reported that 84% of customers were more likely to buy the sneakers in a scented store. They were also willing to spend around 10-20% more for the same product.
The Science?
Scent marketing can be defined as the engagement of a consumer’s senses to affect their perceptions, judgement and behaviour. Specifically tailored sensory cues can enhance impulse purchases by stimulating the “buying mood” of consumers. One group of neuroscientist found that 85-95% of consumer decisions occur at the emotional or subconscious level. This indicates that traditional visual and audial marketing techniques fail to influence consumers on an emotional level.
MAKE SCENTS OF YOUR BUSINESS??
THE SCIENCE OF SCENTING
CASE STUDIES & RESEARCH
Research Study: USA Casino
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
Research Study: Retail Bookstore
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
Research Study: Increased Sales of Nike Shoes
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
Case Study: Perceived waiting time decreased by 22%
A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.
Research Study: Repeat Hotel Guests Increase by 47%
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
- Increased Revenue
-
Research Study: USA Casino
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
- Increased Revenue
-
Research Study: Retail Bookstore
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
- Increased Revenue
-
Research Study: Increased Sales of Nike Shoes
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
- Dwell Time
-
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
- Decreased Waiting Times
-
Case Study: Perceived waiting time decreased by 22%
A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.
- Repeat Clientele
-
Research Study: Repeat Hotel Guests Increase by 47%
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
- Increased Revenue
-
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
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