Shopping Centres

Scenting? - It Just Makes Scents...

Personal experiences are crucial in increasing customer retention rates and spending behaviours within a mall. For shopping centre operators it is imperative to entice consumers into their centre while competing with the rapidly growing online platforms. It is simply about enhancing the overall consumer experience to encourage repeat visitors keeping tenants within your centre trading and operating effectively.

Shopping Centres and Malls: Enhancing the Consumer Experience

In bustling cities like Sydney, Australia, shopping centres and malls, such as Westfield Sydney, Pitt Street Mall, and Market City, have become more than just places for a shopping spree; they are central to the urban lifestyle. These shopping centres, nestled in the heart of the central business district and other key areas of New South Wales, are not only about providing a variety of shops under one roof but also about creating an immersive experience that keeps consumers coming back. 

The Role of Scent Marketing in Shopping Centres

Scent marketing, a strategy increasingly adopted by the best shopping malls, plays a pivotal role in enhancing customer retention rates and spending behaviors. For operators of shopping centres and department stores, the challenge is to attract consumers and compete with the convenience of online platforms. This is where the power of scent comes into play, transforming a routine visit to a shopping centre into a memorable experience. 

Scent Marketing: More Than Just Aroma

Scent marketing and aromatherapy in shopping malls like Westfield Sydney or the iconic Sydney Tower’s shopping areas go beyond mere pleasant smells. They involve engaging a consumer’s senses to influence their perceptions, judgments, and behaviors. By integrating specific sensory cues, these shopping destinations can stimulate impulse purchases, tapping into the “buying mood” of shoppers. Research by neuroscientists suggests that 85-95% of consumer decisions occur at the emotional or subconscious level, highlighting the potential impact of scent marketing over traditional visual and auditory techniques. 

Creating a Unique Shopping Environment

In addition to scent marketing, shopping malls in Sydney and other parts of New South Wales are incorporating various elements to enhance the consumer experience. This includes diverse food courts offering culinary delights, coffee shops for a relaxing break, and a range of independent stores alongside well-known department stores. Places like World Square and the top floors of high-end malls often feature exclusive beauty products, making them a one-stop shop for all shopping needs. 

Adapting to Different Needs

Shopping centres are also evolving to cater to different scenarios. On a rainy day, a mall becomes a refuge where one can enjoy a variety of activities beyond shopping. The integration of entertainment options, from movie theatres to play areas, ensures that these shopping malls remain attractive destinations for a wide range of consumers. 

In conclusion, shopping centres and malls in Sydney and across Australia are redefining the shopping experience. By leveraging scent marketing and creating diverse, engaging environments, they continue to thrive as essential parts of the urban landscape, offering much more than just shopping under one roof. 

Turn Scents into Dollars!!!

Discover the Science of Scenting?

Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.

What is Scent Marketing?

Scent marketing and aromatherapy can be defined as the engagement of a consumer’s senses to affect their perceptions, judgment and behaviour. Specifically tailored Sensory cues can enhance impulse purchases by stimulating the “buying mood” of consumers. One group of neuro-scientist found that 85-95% of consumer decisions occur at the emotional or subconscious level. This indicates that traditional visual and audial marketing techniques fail to influence consumers on an emotional level.

Why Essential Oils?

Pure essential oil based fragrances are produced from pure plant extracts to enhance psychological and physical well-being. Unlike synthetic based fragrances, our oils are far more effective at influencing the subconscious and emotional decision making. Our fragrances do not contain proteins, polypeptides or amino acids meaning our essential oil fragrances are non-allergenic.

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THE SCIENCE OF SCENTING

CASE STUDIES & RESEARCH

Explore Case Studies and Research

Satisfaction

Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Increased Revenue

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Reduced Anxiety

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Increased Revenue

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Increase Perceived Value

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that: 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment. 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.