Personal experiences are crucial in increasing customer retention rates and spending behaviours within a mall. For shopping centre operators it is imperative to entice consumers into their centre while competing with the rapidly growing online platforms. It is simply about enhancing the overall consumer experience to encourage repeat visitors keeping tenants within your centre trading and operating effectively.
Shopping Centres
The Science of Scenting…
Scenting? - It Just Makes Scents...
Turn Scents into Dollars!!!
Discover the Science of Scenting?
Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.
What is Scent Marketing?
Scent marketing and aromatherapy can be defined as the engagement of a consumer’s senses to affect their perceptions, judgment and behaviour. Specifically tailored Sensory cues can enhance impulse purchases by stimulating the “buying mood” of consumers. One group of neuro-scientist found that 85-95% of consumer decisions occur at the emotional or subconscious level. This indicates that traditional visual and audial marketing techniques fail to influence consumers on an emotional level.
Why Essential Oils?
Pure essential oil based fragrances are produced from pure plant extracts to enhance psychological and physical well-being. Unlike synthetic based fragrances, our oils are far more effective at influencing the subconscious and emotional decision making. Our fragrances do not contain proteins, polypeptides or amino acids meaning our essential oil fragrances are non-allergenic.
MAKE SCENTS OF YOUR BUSINESS??
Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.
THE SCIENCE OF SCENTING
CASE STUDIES & RESEARCH
Explore Case Studies and Research
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
Research Study: Repeat Hotel Guests Increase by 47%
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
Research Study: Retail Bookstore
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
Research Study: Increased Sales of Nike Shoes
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
Case Study: Employee Survey
A survey conducted on a group of office executives found that:
- 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
- 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
- Increased Revenue
-
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
- Repeat Clientele
-
Research Study: Repeat Hotel Guests Increase by 47%
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
- Increased Revenue
-
Research Study: Retail Bookstore
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
- Increased Revenue
-
Research Study: Increased Sales of Nike Shoes
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
- Dwell Time
-
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
- Increase Perceived Value
-
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
- Satisfaction
-
Case Study: Employee Survey
A survey conducted on a group of office executives found that:
- 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
- 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
Contact Us:
info@scentcentral.com.au
1300 208 831 (Local Enquires Australia)
+612 8188 2224 (International Enquires)
Lvl 1, 63 Ridley Street, Charlestown 2290 NSW
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Group Company
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