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Spas & Salons

The Science of Scenting…

Scenting For: Salons, Medi-Spas, Wellbeing Centres

Immerse your clientele in natural essential oil aromas while also defining your brand. Scent Marketing helps to relate to your clients in a much deeper and notable way that is far greater than traditional visual marketing techniques. Scent branding is heavily linked to influencing your clients emotions, moods and reinforcing positive brand associations.

Scenting for Beauty and Wellness 

In the world of spas, salons, and wellness centers, creating the right atmosphere is key to providing a relaxing and pampering experience. Scent marketing, particularly in beauty salons and day spas, plays a crucial role in immersing clients in an environment that not only soothes the senses but also defines your brand. By infusing natural essential oil aromas into the space, spas and salons in Sydney, NSW, and beyond can connect with clients on a deeper level, far surpassing traditional visual marketing techniques. 

The Power of Scent in Spa Beauty 

Scent branding in spas and salons is intricately linked to influencing clients’ emotions and moods, reinforcing positive brand associations. This is especially relevant in settings where relaxation and pampering are paramount, such as during facials, body treatments, and massages. The right scent can transform a simple beauty treatment into a luxurious, pampering experience, making clients feel truly indulged. 

Engaging Emotions through Aroma 

Our sense of smell is a powerful emotional trigger, deeply connected to relaxation, memories, and moods. In the realm of spa beauty, leveraging this sense can significantly enhance the client experience. For instance, the calming aroma in a massage room or the refreshing scent in a facial treatment area can elevate the sense of relaxation and pampering. Spas and salons can use tailored essential oil fragrances to increase repeat clientele, drive positive evaluations, and create an amazing atmosphere. 

Innovative Treatments and Services 

Beyond scent marketing, spas and salons are incorporating innovative treatments and services to cater to a diverse range of needs. From the tranquility of a steam room to the rejuvenation offered by a Vichy shower, these establishments are constantly evolving. They offer a variety of skin and body treatments, ensuring that every client leaves feeling pampered and relaxed. The team at each salon and spa is dedicated to providing an experience that is both relaxing and memorable, making each visit a unique journey of pampering. 

In conclusion, scent marketing in spas and salons is more than just about pleasant smells; it’s about creating an environment that resonates with beauty, relaxation, and a sense of being pampered. By engaging the senses, particularly the sense of smell, spas and salons in Sydney, NSW, and beyond are redefining the client experience, making each visit a luxurious escape from the everyday. 

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Discover the Science of Scenting?

Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.

What is Scent Marketing?

We task our fragrances to engage the subliminal emotions invested deep within our thoughts and decisions. In fact, scientific research has proven that our sense of smell is one of the most powerful emotional triggers for emotive decision making, relaxation, memories and moods. Through these emotive triggers we can use our tailored essential oil fragrance to increase repeat clientele, drive positive evaluations and create a luxurious experience.

The Science?

Your clients experiences are crucial in increasing retention rates. For medi spas, day spas and salons it is imperative to promote an inviting, relaxing and invigorating space to entice your clientele to return. Fragrances play an immense role in an individual’s decision-making process as our sense of smell is connected to the limbic system in the brain that triggers emotional responses driving purchasing behaviour and positive evaluations of your services.

MAKE SCENTS OF YOUR BUSINESS??

Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.

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BACKED BY SCIENCE, DRIVEN BY QUALITY

THE SCIENCE OF SCENTING

CASE STUDIES & RESEARCH

Explore Case Studies and Research
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

Satisfaction
Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Increased Revenue

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Increased Revenue

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Reduced Anxiety

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Increased Revenue

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Dwell Time

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Decreased Waiting Times

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Repeat Clientele

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Increased Revenue

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Increase Perceived Value

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

 

Satisfaction

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

  • 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
  • 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.

 

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Reduced Typing Errors
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info@scentcentral.com.au

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+612 8188 2224     (International Enquires)
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