Immerse your clientele in natural essential oil aromas while also defining your brand. Scent Marketing helps to relate to your clients in a much deeper and notable way that is far greater than traditional visual marketing techniques. Scent branding is heavily linked to influencing your clients emotions, moods and reinforcing positive brand associations.
Spas & Salons
The Science of Scenting…
Scenting For: Salons, Medi-Spas, Wellbeing Centres
Turn Scents into Dollars!!!
Discover the Science of Scenting?
Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.
What is Scent Marketing?
We task our fragrances to engage the subliminal emotions invested deep within our thoughts and decisions. In fact, scientific research has proven that our sense of smell is one of the most powerful emotional triggers for emotive decision making, relaxation, memories and moods. Through these emotive triggers we can use our tailored essential oil fragrance to increase repeat clientele, drive positive evaluations and create a luxurious experience.
The Science?
Your clients experiences are crucial in increasing retention rates. For medi spas, day spas and salons it is imperative to promote an inviting, relaxing and invigorating space to entice your clientele to return. Fragrances play an immense role in an individual’s decision-making process as our sense of smell is connected to the limbic system in the brain that triggers emotional responses driving purchasing behaviour and positive evaluations of your services.
MAKE SCENTS OF YOUR BUSINESS??
Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.
THE SCIENCE OF SCENTING
CASE STUDIES & RESEARCH
Explore Case Studies and Research
Sofitel Guest Satisfaction Survey
M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.
Research Study: USA Casino
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
Research Study: Retail Bookstore
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
Research Study: Reduced Anxiety by 63%
A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.
Research Study: Increased Sales of Nike Shoes
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
Case Study: Perceived waiting time decreased by 22%
A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.
Research Study: Repeat Hotel Guests Increase by 47%
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
Research Study: 54% Less Typing Errors
Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.
Case Study: Dental Practice
“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
Research Study: Night Club
he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.
Case Study: Employee Survey
A survey conducted on a group of office executives found that:
- 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
- 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
- Satisfaction
-
Sofitel Guest Satisfaction Survey
M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.
- Increased Revenue
-
Research Study: USA Casino
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
- Increased Revenue
-
Research Study: Retail Bookstore
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
- Reduced Anxiety
-
Research Study: Reduced Anxiety by 63%
A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.
- Increased Revenue
-
Research Study: Increased Sales of Nike Shoes
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
- Dwell Time
-
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
- Decreased Waiting Times
-
Case Study: Perceived waiting time decreased by 22%
A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.
- Repeat Clientele
-
Research Study: Repeat Hotel Guests Increase by 47%
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
- Reduced Typing Errors
-
Research Study: 54% Less Typing Errors
Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.
- Dental Practice
-
Case Study: Dental Practice
“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”
- Increased Revenue
-
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
- Increase Perceived Value
-
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
- Night Club
-
Research Study: Night Club
he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.
- Satisfaction
-
Case Study: Employee Survey
A survey conducted on a group of office executives found that:
- 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
- 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
Contact Us:
info@scentcentral.com.au
1300 208 831 (Local Enquires Australia)
+612 8188 2224 (International Enquires)
Lvl 1, 63 Ridley Street, Charlestown 2290 NSW
A United Scientific
Group Company
© 2020 – Scent Central
