Smell, being our most powerful and influential sense, is directly linked to emotions which can stimulate different moods and create memorable experiences. Personal experiences are crucial in increasing patron retention rates. It is imperative to entice consumers into cinemas and live theatre productions while competing with the rapidly growing online streaming services.
“THE PRESENCE OF A SCENT CAN POSITIVELY INFLUENCE MOVIEGOER EVALUATIONS OF A MOVIE THEATRE”
Prof. Jose M C Verissimo