Elevate the experience
Smell, being our most powerful and influential sense, is directly linked to emotions which can stimulate different moods and create memorable experiences. Personal experiences are crucial in increasing patron retention rates. It is imperative to entice consumers into cinemas and live theatre productions while competing with the rapidly growing online streaming services.
“THE PRESENCE OF A SCENT CAN POSITIVELY INFLUENCE MOVIEGOER EVALUATIONS OF A MOVIE THEATRE”
Prof. Jose M C Verissimo
Discover the Science of Scenting?
A study in Portugal by Prof. Jose M C Verissimo showed that patrons were positively influenced by scent when evaluating the quality of a production, spending on concession products and intention to return to a theatre. Through this study it was noteworthy that audiences in scented cinemas & theatres considered prices to be significantly cheaper than those in unscented environments. Overall Prof Verissimo found that scent can create positive and memorable associations with a theatre environment or the quality of a production.
Pure essential oil based fragrances are produced from pure plant extracts to enhance psychological and physical well-being. Unlike synthetic based fragrances, our oils are far more effective at influencing the subconscious and emotional decision making. Our fragrances do not contain proteins, polypeptides or amino acids meaning our essential oil fragrances are non-allergenic.
MAKE SCENTS OF YOUR BUSINESS??
M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.
“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.
A survey conducted on a group of office executives found that:
M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.
“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.
A survey conducted on a group of office executives found that:
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