Travel Terminals

Sofitel Guest Satisfaction Survey

M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.

Research Study: USA Casino

A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.

Research Study: Retail Bookstore

Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.

Research Study: Reduced Anxiety by 63%

A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.

Research Study: Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.

Research Study: Scented Samsung Store

An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.

Case Study: Perceived waiting time decreased by 22%

A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.

Research Study: Repeat Hotel Guests Increase by 47%

A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.

Research Study: 54% Less Typing Errors

Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.

Case Study: Dental Practice

“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”

Research Study: Increased Spending behaviour

A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.

Case Study: OPEN HOME perceived home value increased by over $100,000

44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.

Research Study: Night Club

he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.

Case Study: Employee Survey

A survey conducted on a group of office executives found that:

• 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
• 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.