Our sense of smell is our most powerful and influential sense that can be used to generate excitement, create lasting memories and even reduce anxiety or stress experienced by passengers. Scents can be diffused through terminals, waiting lounges, aircraft cabins and cruise ships to help passengers unwind. Smell is the single sense that is fully developed at birth and is connected to the right side of the brain that processes emotions and memories. Scent Marketing is a creative way to improve the evaluation of an airport, terminal lounge or cruise ship.
“THE PRESENCE OF SCENT CAN REDUCE PASSENGER ANXIETY”
Yansei University, Seoul