Our sense of smell is our most powerful and influential sense that can be used to generate excitement, create lasting memories and even reduce anxiety or stress experienced by passengers. Scents can be diffused through terminals, waiting lounges, aircraft cabins and cruise ships to help passengers unwind. Smell is the single sense that is fully developed at birth and is connected to the right side of the brain that processes emotions and memories. Scent Marketing is a creative way to improve the evaluation of an airport, terminal lounge or cruise ship.
“THE PRESENCE OF SCENT CAN REDUCE PASSENGER ANXIETY”
Yansei University, Seoul
In the bustling travel hubs like Sydney Airport, encompassing both domestic and international terminals, as well as train stations and cruise ships, creating a welcoming and relaxing atmosphere is crucial. The use of scent marketing in these travel terminals can significantly enhance the passenger experience. By diffusing pleasant scents through airport terminals, train service lounges, and cruise ship cabins, passengers can unwind and feel more at ease, transforming their travel experience.
According to research from Yansei University in Seoul, the presence of a carefully chosen scent can reduce passenger anxiety, a common issue in high-stress environments like airports. At Sydney Airport, for instance, passengers moving through the domestic terminal, international terminal, or waiting at the airport station for their train can benefit from a calming olfactory environment. This approach can make the process of check-in, security screening, and waiting for flights more pleasant.
The strategic use of scent in travel terminals, including the departures area, arrivals level, and check-in counters, can create lasting memories and positively influence passengers’ perceptions of their journey. For those traveling internationally, the experience of passing through international arrivals or waiting in the departures level can be significantly improved with a soothing scent, making the start or end of their journey more enjoyable.
Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.
Scientific research has proven that our sense of smell is one of the most powerful emotional triggers for emotive decision making, memories, moral and moods. Through these emotive triggers we can use a natural essential oil aroma in your business to improve enjoyment, drive positive evaluations and increase concessionary purchases.
Pure essential oil based fragrances are produced from pure plant extracts to enhance psychological and physical well-being. Unlike synthetic based fragrances, our oils are far more effective at influencing the subconscious and emotional decision making. Our fragrances do not contain proteins, polypeptides or amino acids meaning our essential oil fragrances are hypoallergenic.
Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.
Explore Case Studies and Research
