Scent marketing is the act of engaging your clientele through the subtle presentation of aromatic elements in the environment to specifically target their sense of smell. The act involves diffusing specifically targeted fragrances into a space with the aim of improving customer satisfaction, increasing purchasing behaviour, dwell time and building brand awareness.
Our sense of smell is closely tied to those areas of the brain which are primarily concerned with the associations between memory and emotion. In fact, scientific research has proven that our sense of smell is one of the most powerful emotional triggers. Memories associated with a particular olfactory experience tend to be stronger than those without, and the recognition of a distinct scent can immediately call up strong images of the place where that scent was first encountered.
“Purchases increased by 20% when exposed to olfactory stimulus.” – Eric Spangenberg, Washington State University
“47% of people would return to a business because of its fragrance” – Or Pui Yu, 2016 Coventry University, London
Results have found that the calming nature of the essential oil fragrances has reduced anger and aggression.
Studies have shown that 91% of respondents said that a fragrance affected their evaluation of an experience.
Aromatherapy is the scientific process of engaging the subliminal emotions invested deep within our thoughts and decisions. By connecting on such a level, we can extract the particular emotions out of consumers or employees that are in line with our business goals. This may be to increase employee focus, increase spending behaviour, increase dwell time or increase memory retention just to name a few outcomes.
Aromatherapy is now being verified and refined by modern studies
Essential oils are composed of a completely natural compounds that are sourced from pure plant extracts. Essential oils are obtained through the distillation of the naturally sourced compound.
Synthetic Oils lack the subtle energies… and the therapeutic properties necessary for Aromatherapy applications
Book a FREE consultation and together we can make scents of your business with a tailored essential oil fragrance to create a first-class aromatic environment.
