The Scientific Impact & Benefits
Scent Central provides cutting edge solutions with significant benefits for retail stores and shopping centres. Specific and tailored research has gone behind our signature essential based fragrances to ensure the following benefits.
Scent marketing in the retail industry can be defined as tailored marketing that engages consumer’s senses to affect their perceptions, judgement and behaviour. Sensory cues can enhance impulse purchases by connecting with consumers emotions. One group of neuroscientist found that 85-95% of consumer decisions occur at the emotional or subconscious level. This indicates that traditional visual and audial marketing techniques fail to influence consumers on an emotional level.
A 2004 study at Brown University found that participants showed increased brain activity when smelling an aroma with which they associated a positive memory with to that of an aroma that they had not smelled before. The power of scent increases brain activity far greater than that of visual or audio cues when recognising a certain brand.
How does scent evoke memories?
It’s actually quite scientific. Our sense of smell is closely tied to those areas of the brain which are primarily concerned with the associations between memory and emotion. In fact, scientific research has proven that our sense of smell is one of the most powerful emotional triggers. Memories associated with a particular olfactory experience tend to be stronger than those without, and the recognition of a distinct scent can immediately call up strong images of the place where that scent was first encountered.
The majority of sales occur when a customer feels relaxed, receptive and develop a trust the for product or sales person. Through aromatherapy, we can stimulate the “Buying Mood” of customers as fragrances play an immense role in an individual’s decision-making process.
So.. How does it work?
See the below links to learn more about scent marketing and how it can elevate your customer experience.
More Senses, Higher Sales.
What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually... (read more)
When Scents Make Sense.
Remember the days when you would come home from school for the holidays? School was ... (read more)
Scent of a Lobby
Have you noticed, in recent years, that little "je ne sais quoi" that feels so familiar when you step into the lobby ... (read more)