Interested in finding out how SCENT CENTRAL's aromatherapy technology and services can help your business?

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© 2019 Scent Central. All Rights Reserved.


Pubs, Clubs & Casinos

Backed by Science

Driven by Quality

Scent Marketing
for Gaming Venues

Fragrances are used on a global scale to enrich visitor experiences. In gaming areas the use of scenting has been shown to influence a patrons mood, experience and actions. Scents can be utilised to slow a patrons perception of time and  increase willingness to spend by up to 20%.  A luxurious, ambient scented environment will uplift your guests mood, encouraging them to make the most of your vivid venue.

Interested in finding out how SCENT CENTRAL's aromatherapy technology and services can help your business?

The Scientific Impact & Benefits

Scent Central provides cutting edge solutions with significant benefits for pubs, clubs, casinos, gaming venues, bars and live entertainment venues. Specific and tailored research has gone behind our signature essential based fragrances to ensure the following benefits.

Trials in a USA casino showed that gambling revenue increased by up to 48% with the introduction of certain aromas.

Increase Gambling Revenue

Studies have shown that 91% of respondents said that a fragrance affected their evaluation of a venue.



Studies have shown that a fragrance can make around 48% of customers more likely to return to a particular environment. In a competitive marketplace, a VIP experience is key.

Increase Repeat Clientele

Scent researcher, Eric Spangenberg discovered that a customers overall purchases increased by 20% when exposed to an olfactory stimulus.

Increase Spending Behaviour

Increase the amount of time a patron spends in your venue by up to 26%. Specific essential oil based fragrances help to warp the perceived length of time a patron may spend in a particular area.


Dwell Time

85-95% of consumer decisions occur at the subconscious level meaning that traditional marketing tactics are ineffective on consumer decision making.


Decision Making

While most businesses in the hospitality industry have long given detailed attention to their visual and auditory presentation, the enhancement of the customer experience through other senses is a relatively new practice. Scent marketing is the act of engaging your clientele through the subtle presentation of sensory elements in to the environment specifically, by targeting their sense of smell.

When a business presents a sensory experience which engages their clientele’s olfactory senses, it can evoke a favourable subconscious reaction which helps reinforce positive brand associations.

But, What is scent marketing exactly?

Its all quite scientific. Such scientific research has confirmed that that the adult brain can distinguish over 10,000 different aromas that are closely tied to the areas of the brain that predominantly process emotional decision making and memories. Our sense of smell is the strongest of our five senses. Experiences that are associated with the olfactory senses are far more likely to be remembered. Once the human brain recognises a distinct scent we can immediately recall strong memories and images of when we encountered that particular fragrance.

So.. How does it work?

Lets talk scent

Together we can make scents of your business and drive consumer behaviour through the use of tailored essential oil fragrances creating a first-class aromatic environment.


View some testimonials of our many satisfied clients.

Churchills Sportsbar

We loved the idea of adding a scent to our premises and after a trial we were really happy with the scent selected for us by the team at Scent Central.

We are definitely going to continue using it and are really happy with the scent and the positive responses from our clientele.

 Read more.

Scott Young,

Churchills Sportsbar

Live Music Venue

We trialed a few scents and settled on two that we really liked. We have a different scent on each level which provides our clients with an added sensory experience when they enter a new floor – they arrive to a nice scent greeting them.


The staff have really noticed and because 70% of our clientele are regulars we’re planning to introduce even more and different scents in coming months.

Read more.

Anthony Ford, Manager

King Street Hotel

Leagues Club

When Scent Central approached us we knew immediately that it would benefit our club.

We worked closely with the team at Scent Central to test and adjust the fragrances to get it right. They are quick to respond, reliable and continue to guide us on the best scent for our purposes.

I knew it would work for our club and we’re a better venue because of it.

Read more.

Dennis Skinner, CEO

Cabra Leagues

Resource Articles

See the below links to learn more about scent marketing and how it can elevate your customer experience.

How can scent help entertainment venues.


Fragrances have been used for thousands of years to enhance experiences and influence behaviours through...  (read more)


Hotel Signature Scents.


When Hans van Wees, general manager, Hotel Vermont in Burlington, set out to create the perfect ...  (read more)

Scent of a Lobby


Have you noticed, in recent years, that little "je ne sais quoi" that feels so familiar when you step into the lobby ...  (read more)