The Scientific Impact & Benefits
Scent Central provides cutting edge solutions with significant benefits for pubs, clubs, casinos, gaming venues, bars and live entertainment venues. Specific and tailored research has gone behind our signature essential based fragrances to ensure the following benefits.
While most businesses in the hospitality industry have long given detailed attention to their visual and auditory presentation, the enhancement of the customer experience through other senses is a relatively new practice. Scent marketing is the act of engaging your clientele through the subtle presentation of sensory elements in to the environment specifically, by targeting their sense of smell.
When a business presents a sensory experience which engages their clientele’s olfactory senses, it can evoke a favourable subconscious reaction which helps reinforce positive brand associations.
But, What is scent marketing exactly?
Its all quite scientific. Such scientific research has confirmed that that the adult brain can distinguish over 10,000 different aromas that are closely tied to the areas of the brain that predominantly process emotional decision making and memories. Our sense of smell is the strongest of our five senses. Experiences that are associated with the olfactory senses are far more likely to be remembered. Once the human brain recognises a distinct scent we can immediately recall strong memories and images of when we encountered that particular fragrance.
So.. How does it work?
View some testimonials of our many satisfied clients.
We loved the idea of adding a scent to our premises and after a trial we were really happy with the scent selected for us by the team at Scent Central.
We are definitely going to continue using it and are really happy with the scent and the positive responses from our clientele.
Live Music Venue
We trialed a few scents and settled on two that we really liked. We have a different scent on each level which provides our clients with an added sensory experience when they enter a new floor – they arrive to a nice scent greeting them.
The staff have really noticed and because 70% of our clientele are regulars we’re planning to introduce even more and different scents in coming months.
Anthony Ford, Manager
King Street Hotel
When Scent Central approached us we knew immediately that it would benefit our club.
We worked closely with the team at Scent Central to test and adjust the fragrances to get it right. They are quick to respond, reliable and continue to guide us on the best scent for our purposes.
I knew it would work for our club and we’re a better venue because of it.
Dennis Skinner, CEO
See the below links to learn more about scent marketing and how it can elevate your customer experience.
How can scent help entertainment venues.
Fragrances have been used for thousands of years to enhance experiences and influence behaviours through... (read more)
Hotel Signature Scents.
When Hans van Wees, general manager, Hotel Vermont in Burlington, set out to create the perfect ... (read more)
Scent of a Lobby
Have you noticed, in recent years, that little "je ne sais quoi" that feels so familiar when you step into the lobby ... (read more)