At Scent Central we are continually focusing on scientific outcomes for our clients. As a result, our scientific process of combing premium scenting with aromatherapy allows us to create tailored, successful and measurable multi-sensory marketing results for our clientele. To summarise, our scientifically proven concept and process may be comprehensive, our main goal is simply to produce the finest scent marketing and aromatherapy outcome for your business.
Discover the Science
Backed by Science, Driven by Quality…
The Science Behind Scent Marketing & Aromatherapy
How it Works?
Our sense of smell is closely tied to those areas of the brain which are primarily concerned with the associations between memory and emotion, our olfactory system. In fact, scientific research has proven that our sense of smell is one of the most powerful emotional triggers. Memories associated with a particular olfactory experience tend to be stronger than those without, and the recognition of a distinct scent can immediately call up strong images of the place where that scent was first encountered.
Turn Scents into Dollars!!!
Discover the Science of Scenting?
Download the latest information and case studies on the wonderful world of scent marketing and aromatherapy. Backed by Science, Driven by Quality.
How Scent is Processed by the Brain?
OUR OLFACTORY SYSTEM
Our sense of smell begins right at the back of our nose where there are millions of sensory neurons called the olfactory epithelium located just under our olfactory bulb. Each different odour activates can activate several different receptors that create an intricate neural code that we can identify as a particular scent, such as lemongrass or cinnamon. Leslie Vosshall, a scientist who studies olfaction at Rockefeller University, describes the receptors as “like locks” with the keys being the odour molecules. Vosshall also noted that these receptors give us the ability to smell and identify up to one trillion different aromas.
The sensory neurons create an electrical signal that is sent from the olfactory bulb to the piriform cortex, where smell is identified, and to the Thalamus. The Thalamus is like a distribution hub that transfers the signals to the Orbitofrontal Cortex, the decision making and emotional processing hub, as well as on to the Hippocampus and Amygdala both apart of our Limbic System responsible for memory and learning
“SCENT HAS A SIGNIFICANT POSITIVE
EFFECT ON SHOPPER’S STORE
EVALUATIONS, TIME SPENT IN STORE
AND STORE LEVEL SALES.”
Mark A.A.M Leenders et al. 2016
RMIT University Melbourne
Why Essential Oils?
Essential oils are composed of a completely natural compounds that are sourced from pure plant extracts. Essential oils are obtained through the distillation of the naturally sourced compound.
We choose to use pure Essential Oil fragrances for our scenting solutions to provide our clients with the solution capable of influencing the subliminal decision making of consumers. In fact, it has been scientifically proven that essential oils are much more effective than synthetic fragrance oils.
We responsibly source all our essential oil ingredients from reputable suppliers from around the world. All fragrances are then made in Australia meaning you are able to enjoy the very best scent Australia has to offer. To summarise, our this unique multi sensory experience using essential oils is the best way to building an aroma brand, increase sales and dominate your market.
“SYNTHETIC OILS LACK THE SUBTLE ENERGIES… AND THE THERAPEUTIC PROPERTIES NECESSARY FOR AROMATHERAPY APPLICATIONS”
Oils and Allopathy, Dr David Stewart, 2016
THE SCIENCE OF SCENTING
CASE STUDIES & RESEARCH
Explore Case Studies and Research
Sofitel Guest Satisfaction Survey
M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.
Research Study: USA Casino
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
Research Study: Retail Bookstore
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
Research Study: Reduced Anxiety by 63%
A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.
Research Study: Increased Sales of Nike Shoes
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
Case Study: Perceived waiting time decreased by 22%
A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.
Research Study: Repeat Hotel Guests Increase by 47%
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
Research Study: 54% Less Typing Errors
Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.
Case Study: Dental Practice
“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
Research Study: Night Club
he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.
Case Study: Employee Survey
A survey conducted on a group of office executives found that:
- 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
- 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
- Satisfaction
-
Sofitel Guest Satisfaction Survey
M Gallery by Sofitel conducted a survey of 3000 of their hotel guests on the impact that fragrances have on their experience of the hotel. The survey found 78% of women and 74% of men generally like scented spaces.
- Increased Revenue
-
Research Study: USA Casino
A study published in the Psychology and Marketing journal by Dr Alan R. Hirsch discovered the impact of fragrances had the ability to increase gaming revenue by 45%.
- Increased Revenue
-
Research Study: Retail Bookstore
Researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore and found that sales increased by 5.07%.
- Reduced Anxiety
-
Research Study: Reduced Anxiety by 63%
A New York study at the Memorial Sloan-Kettering Cancer looked to discover the impacts of ambient aromas on 70 outpatients before undergoing an MRI. It was noted that the administration of fragrances was associated with 63% less anxiety.
- Increased Revenue
-
Research Study: Increased Sales of Nike Shoes
The Smell and Taste Institute carried out research in NIKE stores. It was discovered in the study that 84% of customers were more likely to make a purchase in the scented store. They were also willing to spend around 10-20% more.
- Dwell Time
-
Research Study: Scented Samsung Store
An independent study was carried out within a scented vs a non-scented Samsung store found that dwell time increased by 26%.
- Decreased Waiting Times
-
Case Study: Perceived waiting time decreased by 22%
A study at the University of Tsukuba, Japan in 2014, found that perceived waiting times decreased by 22%.
- Repeat Clientele
-
Research Study: Repeat Hotel Guests Increase by 47%
A study carried out by the Coventry University found that scent resulted in 47% of respondents would return to that hotel due to its fragrance.
- Reduced Typing Errors
-
Research Study: 54% Less Typing Errors
Studies at the Takasago Corporation in Japan discovered that employees in a scented environment made 54% made fewer errors when they could smell lemon, 33% fewer with jasmine and 20% fewer with lavender.
- Dental Practice
-
Case Study: Dental Practice
“Results revealed that both ambient odors of orange and lavender reduced anxiety & improved mood in patients waiting for dental treatment”
- Increased Revenue
-
Research Study: Increased Spending behaviour
A Washington State University study in 2012 found that shoppers in a scented shopping environment spent an average of 20% more.
- Increase Perceived Value
-
Case Study: OPEN HOME perceived home value increased by over $100,000
44 potential buyers were split into groups to inspected the same house with the perceived value of the home being increased by $100,000 in a scented environment.
- Night Club
-
Research Study: Night Club
he researches in the Netherlands conducted a study in the within multiple nightclubs.The results concluded that patrons in a scented night club evaluated their experience much higher as well as increased drink purchases, overall enjoyment and dancing activity.
- Satisfaction
-
Case Study: Employee Survey
A survey conducted on a group of office executives found that:
- 35% of respondents say that a fragrance is the first thing that comes to there attention when entering an environment.
- 93% agree that effective ambient scenting influences their moral, productivity and working behaviour.
Contact Us:
info@scentcentral.com.au
1300 208 831 (Local Enquires Australia)
+612 8188 2224 (International Enquires)
Lvl 1, 63 Ridley Street, Charlestown 2290 NSW
A United Scientific
Group Company
© 2020 – Scent Central
